Where you shape your best version, however you want.

Underground One was born from the fusion of purpose, aesthetics, and attitude.
We bring together brands that believe in the power of self-expression, art, and beauty to transform people and connect communities.

Establish Underground One as a global lifestyle and experience holding.

Underground One is a holding company designed to connect experiences, talent, and brands that redefine self-care and self-expression.

It is an all-in-one concept with the unique fusion of barbershop, hair salon, spa, tattoo services, and academic development,  all designed to deliver a strong, unique experience.

Born from the success of Underground Barbershop, we grew with a clear vision — that beauty, art, and education belong together.


Today, we are a meeting point between style, technique, and belonging
— a company with an urban soul, a creative spirit, and a deep commitment to diversity and excellence.

Mission

To provide a unique self-care experience, with technical excellence, artistry and purpose.

Vision

To be a global reference in lifestyle and personal care, connecting people, culture and purpose .

Values

• Empathy • Leadership • Evolution • Versatility • Attitude • Transformation • Engagement

Our Ecosystem

Each Underground One brand represents a way of living and expressing oneself. Together, they build a complete experience — from personal care to art and professional education.

Barbershop

Beauty with no

labels

The brand that started it all. A contemporary barbershop offering authentic experiences and premium service.

Beauty

Style, technique, and modern tradition.

Hair, nails, aesthetics, facial and body SPA — a welcoming and inclusive space for everyone.

academy

Professional education with purpose

Hands-on courses in barbering, beauty, and tattoo with award-winning instructors.

More Than Aesthetics. 

A Movement.

Underground One represents a new way of seeing the world — inclusive, creative, and free.

Our spaces are safe for everyone. Our brands speak of attitude and authenticity.

Every gesture, every class, and every tattoo carries one essence: the freedom to be who you are.

Present Underground One’s business model and growth vision.

Underground One grows strategically — with solid culture, advanced training, and a modern operational structure.
 Our franchise model brings the Underground lifestyle to new cities while preserving quality and identity.

WE ARE MORE THAN A GROUP WE ARE A MOVEMENT. WE ARE MORE THAN A GROUP WE ARE A MOVEMENT. WE ARE MORE THAN A GROUP WE ARE A MOVEMENT. WE ARE MORE THAN A GROUP WE ARE A MOVEMENT.

Review

Our clients recognize Underground One for its excellence, artistry, and exceptional service. Every review reflects our commitment to detail, authenticity, and creating experiences that go beyond expectations.

Orlando

  • Luis was great! Highly recommend.

    Jayden Fanara Avatar Jayden Fanara
    16/09/2026

    Atendido pela julia exelente profissional

    Thiago Rosa Avatar Thiago Rosa
    15/09/2026

    First time visiting place and won’t be the last for sure! Rogerio did my hair and beard and he was exceptional. Same with Milena the host! Amazing place and I am recommending it to everyone to check it out, won’t regret!

    Aleksandar Vukadinovic Avatar Aleksandar Vukadinovic
    15/09/2026

    Serviço de barba, cabelo e sobrancelha excelente e rapido do Tiago, muito gentil e prestativo.

    Heraldo Wictor Kiefer Filho Avatar Heraldo Wictor Kiefer Filho
    14/09/2026
  • Best hair cut on i drive highly recommend

    Andrew Barclay Avatar Andrew Barclay
    14/09/2026

    Amazing service, great hair cut and amazing atmosphere.

    Dustin Whitington Avatar Dustin Whitington
    12/09/2026

    "Levei meus dois filhos para cortar o cabelo e o atendimento do Rafael e do Rogério foi maravilhoso. Fizeram o corte exatamente como pedimos — ficou lindo e eles amaram. Um dos meus filhos chora bastante no barbeiro e eu nunca tinha encontrado alguém com paciência para atender ele, mas o Rafael foi super paciente — ele não chorou nada e o corte ficou lindo. Viramos clientes com certeza, não vou mais em outro lugar!""I took my two sons in for haircuts, and the service from Rafael and Rogério was wonderful. They gave us exactly the cut we asked for — it came out beautiful and the boys loved it. One of my sons usually cries a lot at the barber and I've never found anyone patient enough to work with him, but Rafael was incredibly patient — my son didn't cry at all and his haircut looks amazing. We're definitely customers for life; I wouldn't go anywhere else!"

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    Luana Venuto Barros Avatar Luana Venuto Barros
    12/09/2026

    Lucas did a great job!

    isnan bashir Avatar isnan bashir
    11/09/2026
  • Raphael did an amazing job! He knew exactly what I wanted and delivered the cut perfectly. He paid attention to the details, took his time, and made sure everything looked great. Definitely one of the best barbers I’ve been to.

    thomas devine Avatar thomas devine
    10/09/2026

    Julia was awesome! I’ll be back

    Blake McCracken Avatar Blake McCracken
    10/09/2026

    I had a great experience with Lucas at Underground Barber Shop! He gave me an excellent haircut and provided amazing customer service from start to finish. Lucas was very kind, professional, and took the time to make sure everything was done right. You can tell he genuinely cares about his work and his customers. I’m definitely looking forward to coming back and would highly recommend Lucas to anyone looking for a great barber!

    David Long Avatar David Long
    08/09/2026

    É exelente barbeiro Lucas

    Rudinei Beulque Avatar Rudinei Beulque
    06/09/2026
  • Beautiful place. My son love Lucas.

    Ricardo Angueira Avatar Ricardo Angueira
    06/09/2026

    Excelente servicio. Mi hijo es autista y tuvieron mucha paciencia y comprensión con Lucas. Estamos muy agradecidos por el excelente trato y la atención que le brindaron. ¡Muchas gracias por todo!

    Juan Javier Nieves Santiago Avatar Juan Javier Nieves Santiago
    06/09/2026

    lucas me atendeu hoje pela manhã, muito atencioso e perfeccionista, ótimo atendimento.

    jp prestige Avatar jp prestige
    06/09/2026

    Fui atendido pelo lucas, muito bom o atendimento.. muleqe é brabo

    Junior Pego Avatar Junior Pego
    06/09/2026
  • Lucas is an amazing barber! I’ve been going to him for a while now and he always does a great job. He pays attention to the details, takes his time, and makes sure the cut comes out exactly how I want it. Super friendly, professional, and consistent every time. Definitely recommend booking with Lucas if you’re looking for a great barber!

    Ricardo Licioni Avatar Ricardo Licioni
    05/09/2026

    lucas franco muito bom

    Carlos Francisco Avatar Carlos Francisco
    05/09/2026

    Fui muito bem atendido pelo Lukinhas e o ambiente estava muito agradável

    Renato Mor Avatar Renato Mor
    05/09/2026

    First time here. Amazing barber shop.

    Alex potami Avatar Alex potami
    05/09/2026
  • A Brazilian barber shop that washes your hair before cutting! I loved my whole experience. Tiago was a great barber

    Kimberly Mullen Avatar Kimberly Mullen
    03/09/2026

    Excelente atención y servicio… llegue sin previa cita y me atendieron muy bien. Satisfecho con el resultado. Fui atendido por Lucas e hizo un excelente trabajo.

    Eduardo Rincon Avatar Eduardo Rincon
    03/09/2026

    Lucas did my taper faded good . keep up good work bruh

    Noah aka 666 Avatar Noah aka 666
    03/09/2026

    Julia was amazing!

    T M Avatar T M
    02/09/2026
  • I came here based on reviews and set up an appointment with Symon just for a beard trim. The whole experience all I can say is WOW! I told symon it was my first beard cut and he could do whatever he thought was best. That man completely transformed my whole face. This man knows how to cut hair!!! Thank you sir!!

    James Pauley Avatar James Pauley
    02/09/2026

    Really good haircuts with a lot of barbers on standby, fast service and a bit above price but it’s worth it.

    That one Buster Blader Main Avatar That one Buster Blader Main
    01/09/2026

    Great service and attention to detail. Raphael was my barber. He took his time to make sure my cut came out clean. The location is very clean and the complimentary beer was a cherry on top of the superb service I received. Go to Underground and ask for Raphael if you are in the area and want a clean cut with a great customer service experience. 10/10!!

    Gian-Carlo Morales Avatar Gian-Carlo Morales
    01/09/2026

    Muito atentos aos detalhes e ótimo atendimento

    Sérgio de Oliveira Avatar Sérgio de Oliveira
    01/09/2026
  • Lucas! Perfect haircut, very friendly and efficient. Very nice space and vibe

    T Lmp Avatar T Lmp
    31/08/2026

    Rogerio Xavier , excelente servicio y atención

    A Google User Avatar A Google User
    30/08/2026

    Sempre tenho sido bem recebido e os serviços são excelentes. A profissional que me atendeu foi a Julia, extremamente educada, simpática e profissional.

    Wellington Amancio Avatar Wellington Amancio
    30/08/2026

    Raphael Oliveira - great guy and really great cut. Highly recommend.

    Jay Greenwell Avatar Jay Greenwell
    29/08/2026
  • Tiago Ramos did my fiancés beard and shaved his head this morning and he’s never looked better. We plan on bringing him back to Tiago the morning of our wedding. I cannot recommend him enough!

    Dillon Hoover Avatar Dillon Hoover
    29/08/2026

    Julia cortou muito bem parabéns.

    Tuzo Mind Avatar Tuzo Mind
    28/08/2026

    Julha!!! Maravilhosa/Awesome! Super nice, attentive, professional... My hair looks great!! I will definitely comeback to her!Muito simpática, atenciosa, profissional... O corte de cabelo está ótimo! Com certeza eu volto pra cortar cabelo com ela!

    Paulo Araujo Avatar Paulo Araujo
    28/08/2026

    Todo bien recomendado busca a anderson ok okey

    ovier hernandez Avatar ovier hernandez
    25/08/2026
  • Raphael Oliveira cut my hair and did a fantastic job. It was my first time getting a cut from a barber and I was not disappointed. Great atmosphere as well

    piddee dafoo Avatar piddee dafoo
    24/08/2026

    Ótimo trabalho e atendimento!

    marcelo fazzio Avatar marcelo fazzio
    23/08/2026

    Thank you Tiago Ramos

    Mike Bailey Avatar Mike Bailey
    23/08/2026

    Amazing service! Amazing result! Tiago was more than welcoming and the team was really friendly!

    Sam Norton Avatar Sam Norton
    22/08/2026

Oviedo

  • Had the best experience… My son doesn’t like getting hair cuts but Tiano was so kind and patient. All the staff was very helpful. Definitely coming back 👍🏽

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    Lorraine Morales Avatar Lorraine Morales
    13/09/2026

    Estoy encantada con el servicio todos son muy amables y cordiales. 🤩. La señorita de recepción un amor la atención el carisma hasta café y bebida pude disfrutar y hablando del servicio recomiendo 💯 por ciento a Marcos tu trabajo impecable y perfecto hizo corte a mi hijo de 11 años y el está. Feliz por primera vez vez quedó a gusto con su corte después de haber pasado por muchas barberías hemos encontrado el lugar perfecto 🤩 Sin duda será el lugar preferido de mis hijos

    Santiago Ramirez Avatar Santiago Ramirez
    13/09/2026

    Great job , Tiano is a pro !!

    Dani Gunitsky Avatar Dani Gunitsky
    13/09/2026

    Marcos the best!

    Jason K Avatar Jason K
    11/09/2026
  • This is the shop we’ll keep coming back to for years to come!Tiano was patient, precise, and great with little ones—fast, clean cut and highly skilled. The ladies at the front desk were incredibly warm, helpful, and made us feel welcome from the second we walked in.

    Sani Patel Avatar Sani Patel
    10/09/2026

    Super friendly, very clean, and reasonable price for the services.

    mitch darby Avatar mitch darby
    10/09/2026

    Tiano did an amazing job with my haircut! He really took his time, paid attention to the details, and made sure everything came out exactly how I wanted. Super friendly, professional, and clearly knows what he’s doing. I’m extremely happy with how it turned out and will definitely be coming back. Highly recommend Tiano!

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    ricardo leon Avatar ricardo leon
    10/09/2026

    Muito bom!

    bruno Avatar bruno
    08/09/2026
  • Tiano is very good. I recommend him.

    Kevin Avatar Kevin
    08/09/2026

    Excellent experience with Roger for my 12 year old who has been quite particular lately with his hair

    Michelle Arquines Avatar Michelle Arquines
    07/09/2026

    My boyfriend’s barber was Marcus and he did such a good job and even gave my boyfriend recommendations. Best haircut he had ever gotten.

    Emily Sanchez Avatar Emily Sanchez
    07/09/2026

    Excelente experiencia con mi hijo de casi 2 años!! Mi hijo es un muy dificil de recortar porque ha tenido experiencias anteriores traumaticas y le da miedo que otras personas se acerquen a el. Rodrigo y Maria hicieron un trabajo excepcional, tuvieron mucha paciencia, tomaron su tiempo y se preocuparon porque mi hijo estuviese bien en todo momento. Dejaron que el jugara mientras el recortaba y pausaba cuando mi hijo se sentia incomodo.Gracias por tan buena experiencia!!

    Julieta Valentin Avatar Julieta Valentin
    07/09/2026

Underground Exclusive Membership

Unlock exclusive benefits and elevate your experience with the Underground Membership.
Enjoy priority access, special pricing, premium services, and members-only advantages designed to bring more style, convenience, and value to every visit.
Join a community that lives the Underground way.

Our Trusted Network

Our partners are an essential part of our journey. With their expertise and commitment, we’re able to offer clients a smoother, faster, and more confident experience in every step of their real estate goals.

Check out our instagram

One culture. Central Florida at the core.

From coast to coast, each Underground unit brings the same energy — authentic, bold, and timeless.

Every space blends modern design, art, and music to create more than a service — an experience.

Today, our main focus is Central Florida — growing our presence, strengthening the community, and keeping the same soul: real people, good vibes, and the true Underground spirit.

Our units

Orlando | I-DRIVE

BARBERSHOP, & KIDS

zone

5559 International Dr. Orlando - FL - 32819

OVIEDO

BARBERSHOP & KIDS

zone

345 Mike Roberto Way, Oviedo, FL 32765, EUA

(COMING SOON)

DOCTOR PHILIPS

BEAUTY

logo-ub-branco-n

11804 Glass House Ln, Orlando, FL 32836, Estados Unidos

(COMING SOON)

THE MARK

BEAUTY

logo-ub-branco-n

9240 Miley Dr st. 110 - Winter Garden, 34787

Orlando | I-DRIVE

KIDS

5559 International Dr. Orlando - FL - 32819

OVIEDO

KIDS

345 Mike Roberto Way, Oviedo, FL 32765, EUA

Book Your Appointment

Choose your time and secure your spot with our team. Fast, easy, and hassle-free.
Come experience the Underground standard. 🔥